Chosen quotes for campaign

I have decided to use the following quotes for the AS campaign:

"I have a brother with Asperger Syndrome. He does not understand social cues and facial expressions."

"Having Asperger Syndrome means that I have problems making eye contact with people."

"Asperger Syndrome is a form of Autism. It is a life long disability that affects how a person makes sense of the world."

"My Asperger Syndrome causes me to have daily routines and habits that restrict my day to day life."

"My daughter has Asperger Syndrome. She finds it difficult to interact socially with people."

The quotes are result of conversation with parents, carers and adults with AS and email questionnaires. A false name will be added along with their correct age to show the variety of adult ages and people affected by Asperger Syndrome.

Further experimentation

Here are further experimentation's. They are typographically influenced by the content of the statement. For example the layering of text represents voices that someone is hearing. The style has an element of consistency e.g. same typeface and colour's. However, I feel that they are too different from each other to work cohesively as a set for a campaign. Please note that these are only experimentation's at this stage. Logo's, website, etc are yet to be added.

 Here the type gets smaller and close together to reflect the statement:

The smaller text represents social rules, etc that people with Asperger Syndrome often don't understand:

 Here the eye is is directed across the page to reflect the statement:

Initial imagery used:

Experiments into posters

Here are some very rough initial typographic campaign poster concepts. The examples experiment with the relationship between the type and the meaning of the quote. They also look at how a person can be integrated into the poster without over powering the quote. It is important for me that the key message within each quote is not overshadowed by imagery. Please note that all quotes are based on an interview with an adult with AS.

 

Typographic Explorations continued...

Here are further experimentation's influenced by the responses to the questions: What is Asperger Syndrome? How would I know if my friend/relative had AS? How would I know if I have AS?
The first set of experimentation focuses on the amount that people have to say and the depth of 'story' that everyone carries within them by looking at layering.

 

The next set starts to look at hand drawn typefaces. As everyone's experience with AS is different. Should the type on the campaign posters be different hand rendered fonts? Here are some initial thoughts:

Typographic Explorations

In order to raise awareness of Asperger Syndrome in adults I decided that at this stage in my ideas, my work needs to answer the following questions about Asperger Syndrome to influence the posters:
1. What is Asperger Syndrome? 2. How would I know if I had Asperger Syndrome? 3. How would I know if my friend/relative had AS?
I asked an adult with AS these questions and began some initial typographic explorations surrounding one of the responses:

Pause

I previously did a variety of sketchbook ideas that explored the relationship between imagery and text. However, I began to realise that the imagery often drew away from the stories that the pieces were trying to convey and the core aim i.e. making people aware of Asperger Syndrome in adults, was also getting lost in translation. After analysing the concept (see below), I decided to take a clearer approach by using typography.

Catch up - Sketchbook work

The past couple of weeks I have been continuing with my campaign ideas that will hopefully aid me with raising awareness of Asperger Syndrome in adults. I am still focusing on the relationship between the person and the words they speak or don't speak and the stories they carry inside. See below for sketch book ideas. Please not that 'black lines' represent the area where the text could feature.

Here are some examples of where the text could feature in relation to a profile shot and block colour:

 

I then had this idea of posters with people from different occupations and backgrounds with a statement about who they are and how AS affects them. Here are some ideas that look at the different ways of representing that:

This idea looked at the different layers of experience, feeling and knowledge within a person and how AS is wrapped up within that:

These ideas explore further the interaction between the image and the text. They experiment with the concept that Asperger Syndrome is 'a part of you':

The next 2 images explore the layering of someones personality and the layering of the Asperger traits:

It was at his point I decided to reevaluate what I am doing again.